Google Play, also branded as the Google Play Store and formerly Android Market, is a digital distribution service operated and developed by Google. It serves as the official app store for certified devices running on the Android operating system and its derivatives as well as Chrome OS, allowing users to browse and download applications developed with the Android software development kit (SDK) and published through Google. Google Play also serves as a digital media store, offering music, books, movies, and television programs. Content that has been purchased on Google Play Movies & TV and Google Play Books can be accessed on a web browser, and through the Android and iOS apps.
Applications are available through Google Play either free of charge or at a cost. They can be downloaded directly on an Android device through the proprietary Play Store mobile app or by deploying the application to a device from the Google Play website. Applications utilizing hardware capabilities of a device can be targeted to users of devices with specific hardware components, such as a motion sensor (for motion-dependent games) or a front-facing camera (for online video calling). The Google Play store had over 82 billion app downloads in 2016 and reached over 3.5 million apps published in 2017, while after a purge of apps is back to over 3 million. It has been the subject of multiple issues concerning security, in which malicious software has been approved and uploaded to the store and downloaded by users, with varying degrees of severity.
Google Play was launched on March 6, 2012, bringing together Android Market, and the Google under one brand, marking a shift in Google's digital distribution strategy. The services included in Google Play are being discontinued in favor of YouTube Music in December 2020. Following their re-branding, Google has gradually expanded the geographical support for each of the services.
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